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Adtoll Review

 

AdToll is a relatively new organization related to Ad management. It is owned and operated by Purplex Pty Ltd. As stated in their website, AdToll provides the link between publishers who want to sell ads on their web sites and advertisers who want to buy ads. Adtoll is no scam. Numerous websites are doing business with Adtoll.

Adtoll offers the choice of fixed price Sponsored ads or cost-per-click based Run of Network (RON) ads to advertisers (merchants). A Sponsored Ad is a fixed price ad shown on a particular site over a period of time. The price is determined by the affiliate (publisher).

One can browse the directory of websites that are associated with Adtoll and choose the site(s) where you want to place your sponsored ads. Websites are given 'star ratings' ranging from 1 star to 5 stars based on various factors, such as Alexa Rank, average clicks/ad/week and average cost-per-click (CPC). No stars are awarded if the site fails to meet the minimum requirements. You can book for an ad for a maximum period of 12 weeks at a time.

Advertisers have AdToll Account Credit where funds can be held and used at a later date to book ads. Advertisers can pay for the ads using PayPal and e-bullion.

RON Ads are displayed across the entire AdToll network based on the Ad Rating of your ad and any selected targeting options, such as targeting based on region and/or category. There are 3 Ad Ratings available:

1. Safe: Content suitable for persons aged 12 years and under.
2. Teen: Content suitable for persons aged 13 years and older.
3. Adult: Content only suitable for persons aged 18 years and older.

Types of promotional means available include text, banner and video ads. Every new account is assigned an account manager to help you and answer any queries related to AdToll.

 

As a publisher, you get 75% commission on all ads sold on their site. As mentioned above, publishers can determine the price of the ads and control what ads are displayed on their website. You have 24 hours to deny the booking of an ad if you feel it does not fall within your guidelines otherwise the Ad will be automatically approved and cannot be denied after such time. You can also use the Autopricing feature which can determine the price of your Ad Group thereby keeping your prices up to date with performance and demand. There is no 'minimum site visitor' requirement. More popular your website is - more is your earning potential.

Publishers can also insert their own ads, for instance Google Adsense, into their Ad Group rotations in place of Run of Network ads. Commission payments are paid via cheque, PayPal, wire/bank transfer or to your Account Credit if you are also an advertiser. Cheques require a minimum of $40 in earnings, PayPal require a minimum of $20 in earnings, Wire Transfers require a minimum of $1,000 in earnings and payments to your AdToll Account Credit have no minimum.

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